The Brighton i360 takes you up 138 metres above the city in a glass pod for panoramic 360° views. As you ascend on Europe’s tallest moving platform, you’ll see the South Downs and the Sussex coastline stretching out below. On clear days you may even spot the Isle of Wight. Along the way you’ll have access to the Sky Bar, where the vistas are at their best.
After your flight you can eat at Drift and try locally sourced treats, browse the beachside shop filled with creations by local artists, and explore the story behind the remarkable structure. The experience is relaxed and family-friendly, offering a fresh perspective on Brighton’s seafront and surroundings.
Duration: 50 minutes
User reviews, Very good, 4.3 out of 5 stars from 92 reviews
With this admission ticket, you can hop aboard the iconic London Eye for a 30-minute ride over the city.
The observation wheel reaches a height of 443 feet, offering you a chance to savor panoramic views of London. You can spot famous city landmarks like Big Ben, Buckingham Palace, St Paul’s Cathedral, Westminster Abbey and Trafalgar Square.
Duration: 30 minutes
User reviews, Excellent, 4.5 out of 5 stars from 5798 reviews
This experience will allow you to explore Madame Tussauds London, which features numerous wax sculptures of celebrities and historical figures. While inside, you'll have the chance to take photos with the museum's incredibly detailed statues, including members of the British royal family.
Additionally, your ticket will include access to the Star Wars Experience, an exhibition where you will have the opportunity to revisit some of the most famous scenes from the film series.
Duration: 2 hours
User reviews, Excellent, 4.6 out of 5 stars from 3916 reviews
On this tour, you’ll explore the Tower of London, an imposing fortress dating back to medieval times. The Yeoman Warders – popularly known as beefeaters – will tell you chilling stories of the tower’s history, and you’ll view the sites where executions took place and exotic animals like polar bears were kept. In the White Tower, you can view the Line of Kings exhibit of royal armor through the ages. You’ll also have access to the display of the magnificent Crown Jewels.
Duration: 24 hours
User reviews, Excellent, 4.4 out of 5 stars from 4617 reviews
At the Royal Pavilion you'll encounter one of Britain’s most eccentric and extravagant palaces. Once home to George IV, William IV and Queen Victoria, it was built as George IV’s pleasure palace and has been restored to its original 1823 splendour. Outside, the building shows bold Indian architecture; inside, richly decorated rooms take their inspiration from China, creating a striking contrast between exterior and interior.
New for 2025, the COLOUR exhibition invites you to explore the Pavilion’s vibrant world of colour. As you move through the famous rooms, you'll encounter a celebration of tones ranging from bold historic hues to calmer, peaceful palettes, all set within the Pavilion’s stunning interiors. Along the way you’ll see how colour was used in decoration and design, and how it contributes to the building’s unique blend of beauty and history.
Duration: 10 minutes - 3 hours
User reviews, Exceptional, 4.7 out of 5 stars from 124 reviews
At SEA LIFE Brighton you will explore a variety of fresh and saltwater creatures beneath the aquarium’s original Victorian architecture. The attraction is the world’s oldest operating aquarium, built in 1872, so the historic setting is part of the experience as you move through the galleries.
Along the way you will encounter the impressive Lagoon display, where beautiful rays glide among larger fish in expansive tanks. Big fish displays show other species in their habitats, giving a sense of size and diversity. There is also an interactive rock pool where you can get close to shore creatures and observe a starfish and a sea anemone up close. The route through the aquarium offers plenty of chances to watch different animals and explore a mix of freshwater and saltwater life beneath the Victorian architecture.
Duration: 2 hours
User reviews, Very good, 4.3 out of 5 stars from 80 reviews
On this 40-minute sightseeing cruise, you'll get the chance to admire several of London's iconic landmarks. During the boat ride, you'll catch a glimpse of Shakespeare’s Globe and the majestic Tower of London. Additionally, you'll be able to view the Palace of Westminster and Tower Bridge.
Along the way, an expert guide will share remarkable facts and stories about the city. Multilingual audio commentary will also be provided on the cruise.
Duration: 40 minutes
User reviews, Excellent, 4.5 out of 5 stars from 2619 reviews
Step into FRAMELESS, London’s immersive art experience just moments from Marble Arch. You’ll explore 42 masterpieces by artists such as Monet, Rembrandt, Van Gogh and Dalí, reimagined through 360° visuals and dynamic soundscapes. As you move through four immersive galleries, large-scale projections and layered audio will surround the artwork, creating a multi-sensory way to see familiar paintings. The experience is suitable for all ages, whether you’re a lifelong art lover or simply curious about something new.
FRAMELESS Lates offers an after-hours option at the UK’s largest multisensory experience and is for over 18s. Lates gives evening access to the same four permanent galleries and lets you bring a drink from the Café Bar into the exhibition. Along the way, a curated soundtrack from Soho Radio accompanies the visuals, adding a different atmosphere to the galleries.
Duration: 1 hour - 2 hours
User reviews, Exceptional, 4.7 out of 5 stars from 2630 reviews
With this ticket, you’ll be welcomed into the royal residence of Windsor Castle, the oldest and biggest occupied castle in the world, established by William the Conqueror in the 11th century. You’ll explore the opulent State Apartments, furnished with extraordinary items from the Royal Collection like Rembrandt, Van Dyck and Rubens masterpieces, Henry VIII’s armor and the bullet that killed Lord Admiral Nelson in the Battle of Trafalgar. Your ticket will also include entry to St George’s Chapel, an exquisite building that’s seen many royal weddings, including the recent nuptials of both Princess Eugenie and Prince Harry. You’ll also be able to view the beautiful grounds and curiosities like Queen Mary’s Doll’s House, take a self-guided multimedia tour or visit King George IV’s private rooms in the Semi-State Apartments, open between September and March.
Duration: 2 hours 30 minutes - 3 hours
User reviews, Excellent, 4.6 out of 5 stars from 517 reviews
On this hop-on, hop-off bus tour, you’ll be able to discover London’s major attractions. With your flexible pass, you can pick any date that you’d like to hop aboard the double-decker, open-top bus for your sightseeing excursion.
You can use your one-day ticket for the day booked until the end of service, while the 24-hour ticket is valid for 24 hours from the time of issue to the same time the following day. You can hop on and off to visit the city’s iconic sights as often as you’d like. You’ll also have access to different bus routes.
In addition, you can go on a one-way cruise along the River Thames.
User reviews, Very good, 4 out of 5 stars from 2221 reviews
This family-friendly attraction lets you explore an inverted house where you can walk on the ceiling and reach for furniture, creating unusual photo moments to share with friends and family. As you move through the space, you’ll find plenty of playful setups and optical tricks designed for striking pictures. All ages are welcome, and the layout encourages hands-on fun and imaginative poses throughout the attraction.
The ground floor is part‑accessible for wheelchair users, with access via a temporary ramp that leads into the inverted experience. The attraction has two floors separated by a spiral staircase; there is no lift or ramp alternative to the second floor. Premium tickets typically include a priority queue to reduce waiting and an exclusive souvenir, though a specific entry time cannot be guaranteed if other fast-ticket holders are also being prioritised.
User reviews, Good, 3.5 out of 5 stars from 13 reviews
You’ll travel from Westminster to Greenwich in comfort on a Thames River sightseeing cruise and enjoy uninterrupted views over many of London’s riverside landmarks. The company has been cruising the Thames for over half a century, and expert skippers and crew will welcome you on board. They’ll share city knowledge, entertaining tales and a local perspective as you move along the river.
You can choose a one-way or a round-trip cruise and take in sights including Westminster Palace, the London Eye, the National Theatre, the Tate Modern, Shakespeare's Globe, HMS Belfast, The Shard, the Tower of London, Tower Bridge and Canary Wharf. Along the way, fully licensed on-board bars will sell a wide range of snacks and drinks, both non‑alcoholic and alcoholic, so you can relax and enjoy the views.
User reviews, Exceptional, 4.7 out of 5 stars from 1030 reviews
At the Warner Bros. Studio Tour London you'll step into the world of Harry Potter™ with round-trip luxury coach transport included. As you move through the studios, you will walk around original sets such as Diagon Alley and Platform 9 ¾. The Platform section includes the Hogwarts Express steam engine, giving a close view of one of the franchise’s most recognisable props.
Along the way you will get up close to costumes and a wide range of film props. You will also learn about the techniques used to create the special effects and animatronics that brought magical creatures and scenes to life on screen. The combination of authentic sets, detailed wardrobe and behind-the-scenes craftsmanship gives a full picture of how the films were made.
Duration: 7 hours
User reviews, Excellent, 4.5 out of 5 stars from 1820 reviews
Westminster Abbey is one of London’s most iconic buildings. Steeped in over a thousand years of history, the site first hosted Benedictine worship in the mid‑tenth century and the present church has stood for more than 700 years. As you move through the building you'll take in its magnificent Gothic architecture and the stained glass, which is among the most impressive in the UK.
Along the way you will visit Poets’ Corner, a place of pilgrimage for literature lovers where writers such as William Shakespeare, Charles Dickens and Rudyard Kipling are commemorated. You will also learn about the Abbey’s central role in the nation’s history: it has hosted 39 royal coronations since 1066, including that of the current King Charles III, and seventeen monarchs are buried there. The Abbey was also the setting for the wedding of William and Kate in 2011. This visit will give you a sense of the building’s religious, cultural and royal significance through its architecture, memorials and historic spaces.
Duration: 3 hours
User reviews, Excellent, 4.5 out of 5 stars from 1019 reviews
The Tower of London, founded by William the Conqueror in 1066–7, is one of the world’s most famous fortresses. At the heart of your visit are the Crown Jewels, stored and displayed at the Tower since 1661. You will learn about their importance to the British monarchy, the Tower’s role in protecting them, and how this working collection of royal regalia is still used at national ceremonies such as the State Opening of Parliament. You will also see the White Tower, the iconic fortress overlooking the River Thames, and find the Line of Kings inside — a row of painted wooden horses that survives from the old Horse Armoury and is known as the world’s oldest visitor attraction.
Along the way you may join a Beefeater (Yeoman Warder) tour, where a thousand years of royal gossip, treachery and tales of torture are told in their inimitable style. The Brick Tower houses the Royal Beasts exhibit, with sculptures of lions, baboons, an elephant and even a polar bear, and explains how exotic animals were kept and cared for. You can explore the Tower’s Mint, which made most of the country’s coins for over 500 years and includes stories such as Isaac Newton’s work as Warden of the Mint, Edward I’s punishments for coin tampering, Elizabeth I’s coinage restoration and Charles II’s rejection of Commonwealth money. The Medieval Palace will be re‑imagined in a new permanent display opening this May, recreating 13th‑century royal apartments, textiles and Edward I’s bedchamber while sharing the lives of household figures like Matilda de Wautham and John de Navesby.
Duration: 2 hours
User reviews, Exceptional, 4.8 out of 5 stars from 106 reviews