At the All Blacks Experience in Auckland, you’ll take a guided journey into New Zealand’s Māori culture and the spirit behind the legendary All Blacks and Black Ferns. The experience explores the values that shape New Zealanders — teamwork, respect and cultural pride — and is suitable for sports fans and newcomers alike.
Led by an enthusiastic guide, you’ll hear from rugby legends, take part in interactive games and step into a replica changing room to feel its energy. Along the way you’ll walk the players’ tunnel and witness the powerful haka, a traditional Māori performance symbolising strength and unity. These encounters give a direct link to the country’s indigenous heritage and to the stories behind the teams. More than just the sport of rugby, the experience will give you a deeper sense of New Zealand’s identity and culture, so you’ll leave with a clearer connection to the place and its people.
Why Visit
- Guided journey led by an enthusiastic All Blacks guide
- Replica changing room and players' tunnel walkthrough
- Powerful haka performance symbolizing Māori strength and unity
- Rugby legends' stories paired with interactive team-building games
- Insight into Māori culture and New Zealand values of teamwork and respect
What's included
- Guided journey to Māori culture
- Step-up interactive activity
- Participation in All Blacks and Black Ferns Haka
- Access to replica changing sheds and tunnel
- Visit to Auckland official All Blacks retail store
What's Not Included
- Snacks
- Lunch
Accessibility
- Wheelchair accessible
- Surfaces are wheelchair accessible
- Accessible to strollers
- Public transit links nearby
Tour available in your selected language
Additional information
Suitable for all physical fitness levels
Bring your ticket with you to the attraction.
Be aware that operators may cancel for unforeseen reasons.
You must be 18 years or older to book. Children must be accompanied by an adult.