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We spent 3 nights in the Ourika Valley. It certainly have majestic views of the mountains and valleys. It was about right number of days for what we wanted. If you don't have transport yourself hiring drivers etc can be quite pricey, but they will stay with you, translate and answer all your questions. They were all very kind, polite and drove well. The hotel can help to organise. We did a camel ride which was fun and they were well looked after. Its about one hour. We used the company located close to the river on the left as you drive up the valley (there are several). The waterfall trip - its a nice hike, but be warned 50% of the walk is through a bazaar. You will be offered to hire a guide. At the start its bit confusing with multiple paths as they shop owners want you to walk past theirs. If you got kids or elderly hikers a guide is certainly a good idea as all the guides are very helpful. We are quite fit so we hiked up on our own. Wasn't bothered or hassled by shop keepers. We spotted monkeys as well which was a surprise. If you drive with your own car there is parking places, you can also ask the locals on the street as they can also offer their places up for a fee. There are nice restaurants on the river, the food was perfectly nice. There are cheaper places of course, but you may not get the view. "Berber house" - was really interesting for the kids and make sure you use your guide/driver to ask questions. We left a small tip to the house owner. You will likely be served bread and tea.

Very annoying touts everywhere and not much water in October. The waterfalls had zero water so go in Spring if you want to see it at its best maybe. Keep going up river for more quality places and there is a nice shop and cafe with (albeit expensive) argan oil products etc. They gave us a free tasting of their oils, honeys and almond butter with our coffees there.

Ourika is breath taking. The restaurants with the river flowing is amazing. The kids loved splashing in the river. The waterfall is well worth exploring. The local residents are very welcoming and friendly. I definitely want to visit Ourika again!

If you are looking to escape the busyness of Marrakech, Ourika is the place to be. However, I would not suggest going there during summer, it's not that hot however, the tourism isn't as booming as it could probably be during the spring / autumn. Amazing food, amazing people!