Bide Hotels is a modern Scottish hospitality group specialising in revitalising heritage buildings and transforming them into contemporary, unmanned hotels across Scotland. Our focus is simple: beautifully renovated spaces, reliable comfort, seamless technology, and an experience that gives guests the freedom to “Stay Your Way.” Founded by David Liddell & Samantha Kirkland, Bide Hotels has grown rapidly across Scotland by combining heritage restoration with modern hotel systems. We manage every property with the same standard of care—high-quality rooms, smart guest access, 24/7 support, and designs inspired by Scotland’s landscapes and historic buildings. Guests choose Bide because we offer: Consistent comfort across all locations Easy self check-in and secure smart-entry Thoughtful design and spotless rooms Trusted service backed by our central operations team Prime locations across Scotland’s most scenic destinations Every Bide property is unique, but all share the same promise: a modern, comfortable, effortless Scottish stay.

Netherley Apartments is part of the Bide Hotels Group. Situated in the heart of Ballater on Royal Deeside, Netherley blends heritage stone architecture with contemporary Scandinavian-inspired interiors. Guests enjoy spacious, comfortable rooms, impressive views, and quick access to the village centre, the Cairngorms, Balmoral Castle, and walking trails. Perfect for leisure travellers, outdoor explorers, and year-round visitors to the Highlands.