Opened in 2004, El Fenn joined AKAN, a Moroccan Collection, in November 2025. Created by the Benabbés-Taarji family and their holding company Dar Tarjii, AKAN oversees a collection of boutique hotels, each with its own character. La Villa des Orangers, a Relais & Châteaux Property with a Michelin star, located at the gates of the Medina and Les Deux Tours, an oasis nestled in the heart of the Palmeraie complete the collection. Each hotel has its own strong identity, deep cultural roots and unique interpretation of soulful luxury. The AKAN ambition is to champion a deeply authentic hospitality, quiet, grounded and rich with meaning whilst providing operational excellence and a long term strategic vision - protective of it’s heritage but open to the world.

With 41 individually styled rooms and suites, three inviting swimming pools, a 1,300 square metre roof terrace, an indulgent spa with hammam, 2 cocktail bars and 2 restaurants, a stylish boutique - plus a family of resident tortoises - El Fenn is the perfect hotel from which to discover the beauty of Marrakech. Awarded the 2024 Condé Nast Gold List status - El Fenn’s drama and decorative abundance has earned it a reputation as one of Marrakech’s most beautiful and bohemian hotels. A hidden gem, set in the heart of Marrakech’s medina, the hotel is an oasis of tranquility, boasting photogenic vistas of colonnaded balconies with billowing drapes, foliage-filled courtyards, lantern-lit trails and relaxing nooks from which to soak up the architectural splendor. It is El Fenn’s vast roof terrace that sets it apart. With panoramic views over the Marrakech cityscape, the place for a sunset cocktail, a romantic meal under twinkling lights, or for lounging on the enormous day beds.

Tucked away behind the rose-coloured walls of the Marrakech medina, boutique hotel El Fenn (el-fenn.com) offers an oasis for modern creatives seeking abundance in all its forms. Developed thoughtfully over the course of the past 20 years, El Fenn's hospitality offering is unrivalled. With a fusion of the finest modern amenities and a deep connection to place, El Fenn provides the ideal setting for guests to immerse themselves in the rich, vibrant culture of Marrakech, while being inspired at every turn. Located on the edge of the medina, from El Fenn you can walk to the main square, Jemaa El Fna, within 5 minutes. The neighbourhood is one of the most storied in the city. The ancient souks, a labyrinthine network of artisan makers begin just minutes from our door, as does the serene Jardin Secret, a beautifully restored 19th-century Islamic garden perfect for a quiet morning escape. History lovers are spoilt for choice: the ornate Bahia Palace and the atmospheric ruins of the Badi Palace are both within easy walking distance, offering a vivid window into Marrakech's imperial past. When it comes to dining, the medina delivers at every level. From hole-in-the-wall street food stalls around Jemaa El Fna to some of the city's most celebrated restaurants, many of them minutes from El Fenn - guests are never short of exceptional options. Whether you're after a slow lunch in a riad courtyard or a vibrant evening in the square, everything is on the doorstep.