We Love Japow is a boutique collection of alpine lodges and authentic snow-country escapes in Japan’s legendary powder regions like Myoko and Hakuba. Born from a passion for deep powder snow (“Japow”), mountain life, and genuine Japanese hospitality, it offers uniquely cozy stays blending traditional design with modern comfort. Whether you’re here to chase fresh powder, unwind in an onsen, or enjoy local cuisine, We Love Japow helps guests experience the magic of Japan’s snowy Alps like a local.

A fully renovated 6-bedroom home in peaceful Sekiyama, Myoko Kogen, sleeping up to 12 guests. Featuring two lounges, a modern kitchen, dry room, garage, and beautiful views of Mt. Myoko, it’s the perfect base for families and groups exploring Japan’s famous powder snow. Located just 10 minutes from Myoko’s ski resorts, 200m from Sekiyama Station, 50m from 7-Eleven, and a 5-minute walk to the supermarket, everything you need is close by. Optional 7-seat car hire is available (enquire after booking). Guests have exclusive use of the entire home, including all 6 bedrooms, 2 lounges, 2 bathrooms, 2 toilets, fully equipped kitchen, dining area, dry room, garage, and outdoor parking. The house is warm, spacious, all-electric, and designed for comfortable winter stays. With over 15 ski resorts accessible within 40 minutes—including Akakura, Seki Onsen, Suginohara and Ikenotaira—Myoko Yuki House is an ideal base for your Japow adventure. Self check-in allows for a smooth arrival, while our local management team is available by phone or message if you need assistance or local recommendations. Sekiyama is a quiet mountain town offering an authentic Japanese experience away from the busy resort villages. Shops, convenience stores, the train station and everyday amenities are all within walking distance, with restaurants, cafés, hot springs and ski resorts just a short drive away. House Rules • Please do not use the snowblower. Snow clearing is managed by our team. • Keep some air-conditioning units running in winter (18–24°C) to prevent freezing. • No parties or events. • No smoking inside the house. • Please respect our neighbours, especially at night. • Sort rubbish using the provided bin labels. • After heavy snowfall, some light shovelling around parked vehicles may be required before full snow clearing. • Winter roads can be icy—appropriate tyres and careful driving are essential.

Sekiyama & Myoko Kogen sit at the base of Mt. Myoko in Japan’s beautiful Niigata Alps, offering easy access to world-class skiing, deep powder snow, and stunning mountain scenery. In winter, the area is a gateway to multiple ski resorts, hot springs, and snow activities. Outside the ski season, it transforms into a peaceful alpine retreat with hiking, lakes, cycling, and fresh mountain air. Sekiyama is a quiet local town with shops, restaurants, and a train station within walking distance, making it a convenient and authentic base for exploring the wider Myoko region. Ideal for families, groups, and outdoor lovers looking for space, nature, and a true Japanese mountain experience year-round.